The founders were the SDR team. That was the actual bottleneck.
IP & Legal-Technology · SDR-as-a-Service
What we walked into
An IP and legal-technology firm whose founders and senior closers were doing their own prospecting, capping growth and pulling expensive talent away from closing. Outreach was sporadic, meetings were inconsistent, and there was no defined standard for what counted as a qualified meeting. This is the exact failure the SDR Engine exists to fix: one qualification framework, not founders and closers each running their own version of it.
The engineering work
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Stood up a dedicated multi-channel SDR pod with a committed cadence
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Agreed a written qualified-meeting definition before outreach began
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Ran disciplined email, calling, and social sequences at volume
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Reported transparently on activity, meetings held, and pipeline created
What this engine is designed to move
“Commit to the activity you control, and define the outcome before anyone picks up the phone. A qualified meeting the client and the SDR both recognise: that's the SDR Engine, running as designed.”
Client details are anonymised and described by sector and region only. Improvement targets shown are illustrative and modelled on published outbound-SDR benchmarks. They represent the scale of change this engine is designed to pursue, not audited results from a completed engagement. Verified, named results are published only with client consent as engagements mature.
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